Page 28 - Annual Report 2022
P. 28
During 2022, retail loan disbursements increased through push-up messages. A great campaign was
around 50% compared to 2021. 2022 was a initiated for mortgage loans in EUR currency with
successful year in terms of mortgage lending. A financing up to 100% with a 1% interest rate in the
new product was launched with 100% financing of first year.
the investment value, with the best interest rate in
the market, starting from 1% in the first year, 2% in Another campaign for mortgage loan products was
the second year, 3% in the third, and then a floating launched through the Habitus Television program,
interest rate formula for mortgage loans in EUR which focused on real estate transactions in Albania.
currency. The product, targeting first-time home In this TV program, BKT representatives have
buyers as well as households willing to invest in a participated as staff members of M&CFD and also
second home as a holiday home or country house, as branch staff. In each episode we have arranged
has stirred up great interest, increasing the demand the advertising of each mortgage loan product.
for mortgage loans. We have continued to be active in mortgage lending
through the subsidized housing program financed
On the mortgage lending side, an important and by the Ministry of Finance and Economy. We have
challenging project was the Merchant Channel, a been quite active in this project as we offer very fast
new mortgage channel created to increase mortgage loan procedures due to our past experience in the
loans sales via collaboration with construction housing projects.
companies and real estate companies. A pre-
approval form and collaboration agreement was During 2022 we successfully held the market leader
designed in the framework of the new mortgage position in terms of card payments and acceptance.
channel. A pre-approval is being issued to each Our acquiring business has developed and grown
customer through alternative communication beyond all expectations, gaining more than 65% of
channels at the moment the customer is at the the market both in terms of POS terminal numbers
direct sale point, in the construction company or real and volume. Meanwhile, we have maintained a
estate office. leading position in the credit card market. On the
technology side, we have quite important and
In the framework of implementing the new Loan challenging projects underway, such as prepaid
Origination System (comprised of the PEGA system cards, in-application payments, QR payments, a
and FICO module), during 2022 we worked on card-on-file feature, pre-personalized debit card
the implementation of the Overdraft Product in applications, and a totally new form of credit card
PEGA with two pilot phases—in April 2022 with 10 application and approval which will automate and
branches and then in July 2022 with 15 branches. move the existing flow from branches into digital
The automatic decision by PEGA was done precisely channels.
based on the customer’s data, and the documents
were generated correctly in respective formats. In Total POS volume compared with the previous year
collaboration with the IT Applications Development experienced a growth of almost 50%, reaching
Department in October 2022, the Overdraft Product a total of EUR 217 million. The same significant
in PEGA has gone live. Through the New Loan growth occurred on the debit card side, as the
Origination System, PEGA for the Overdraft product trend of using debit cards only for cash transactions
is able to perform automatic evaluation, automatic changed significantly. Debit card sales transactions
decision-making, and finalization of the overdraft during 2022 reached a volume of EUR 94 million, an
request, leading to shorter processing time, faster almost 50% increase compared with the previous
responses, fewer operational mistakes and auditable year.
decision-making.
The growth in POS terminals allocation and new
During 2022, in collaboration with CRM and Digital merchant acquisition has been exceptional. During
Banking Department we continued the promotion of the year we managed to install 2,135 new POS
retail loan products via several campaigns on social terminals by having an activation ratio of more than
media, television spots, and radio spots, as well as 70%.
