Page 49 - Annual Report 2023
P. 49

ANNUAL REPORT 2023      49



















































            DIGITAL BANKING JOURNEY


            •  Advancements in Mobile Banking                 •  New Issuer Processor for Enhanced Card Services
               Building on our momentum in digital transformation, we      This year marked a significant shift in our card-related
               introduced new features in our Mobile Banking app, focusing   services with the selection of a new partner for card
               on a personalized and empowering customer experience.   activities, aiming to streamline transaction processing,
               These features include QR Code-based withdrawals and   enhance customer experiences, and improve card
               deposits, money transfer to personal connections, tax   management efficiency.
               payments, Pay TV subscription payments, and digital
               overdraft services. An additional focus was on improving   •  Business Process Management (BPM) Optimization
               salary payments for business customers, further enhancing      A key focus in 2023 was the optimization and automation
               our commitment to customer-centric banking solutions.  of banking processes. By reengineering and digitalizing
                                                                 critical business processes, running them under BPM
            •  Upgraded ATM Services                             technology, we have significantly increased productivity
               Following the modernization path set by our mobile banking   and profitability. This focus on agility, visibility, and efficiency
               initiative, we have significantly upgraded our ATM services.   positions BKT to better meet rapidly evolving customer
               New features such as digital overdraft, QR code transactions,   expectations and competitive challenges.
               intra-bank money transfers, utility payments, and educational
               institutions payments have been introduced, making banking
               more accessible and convenient for our customers.
   44   45   46   47   48   49   50   51   52   53   54